Who we are

Ninety Ten Market isn’t just a store—it’s a movement. We offer apparel and gifts that are funny, sarcastic, and real, all designed to break the silence around mental health. Our bold designs spark conversations and create connections because we believe healing happens when we stop hiding, start talking, and laugh through the tough stuff.

Founded in 2025 by Michele Blake, a licensed therapist and mental health advocate in Cary, NC, Ninety Ten Market was born from Michele’s own journey with mental illness. After facing her own struggles and seeing the stigma around mental health in families, workplaces, and communities, she created a space where people could feel seen, heard, and understood—without shame. This passion also led Michele to found Coffee Talk Therapy, where healing conversations happen every day.

We’re not just an online store—we’re committed to giving back. True to our name, 90% of our profits go back into the community to fund mental health programs that focus on education, awareness, and access to resources. Our upcoming podcast, The Unhappy Hour, with therapists from Hope Crest Counseling, is just one example of our ongoing mission to change how mental health is viewed.

Whether you're living with mental health challenges or supporting someone who is, we’ve got your back. Every product is made-to-order and drop-shipped with care, ensuring you get the support you deserve. At Ninety Ten Market, we’re here to normalize mental health, celebrate small wins, and add some humor to the journey.

Ready to join the movement? Grab a shirt, share a gift, and let’s change the conversation—one quirky tee at a time.