Did You Know?
Nearly 1 in 5 teens experience anxiety or depression, and 40% report persistent sadness or hopelessness. 1 in 5 seriously consider suicide, and almost 1 in 10 attempt it. Diagnosed mental health conditions among adolescents have risen sharply in recent years, and suicide rates along with other signs of severe distress have surged over the past decade. Mental health concerns extend well into adulthood—approximately 1 in 3 adults will experience a mental health condition at some point in their lifetime—underscoring the urgent need for accessible, effective support across all ages.
How can this be? Suicide is the second leading cause of death for adolescents ages 12–18—a heartbreaking reality that demands our attention. We must take action now to support, educate, and connect young people with the help they need before it’s too late.
Get to know us
At Ninety Ten Market, we’re on a mission to change the way people talk about mental health—because pretending everything’s fine isn’t working. Our bold, slightly sarcastic merch brings humor and honesty to the conversation, helping break down stigma and remind you (and everyone else) that asking for help is actually a power move.
But we’re not just here for the laughs—we’re here to make a real impact. 90% of every purchase goes directly to funding community-based mental health programs through our partnership with Coffee Talk Therapy . That means when you shop with us, you’re not just making a statement—you’re making a difference.
Join the movement. Wear the message. Fund the mission.
A local mission with a big heart—supporting mental health in Cary, North Carolina and everywhere the struggle exists.
What Your Purchase Supports
This isn’t just about cool merch (though let’s be honest—it is pretty cool). Ninety percent of proceeds fund community-based mental health programs in schools, businesses, churches, and neighborhoods. When you shop with us, you're helping provide accessible therapy, peer support events and groups, education, outreach, and advocacy for people who are often overlooked or underserved. Let’s Change the Narrative Together!
You Belong Here
Whether you're living with a diagnosis, supporting someone who is, or simply believe mental health care should be normalized—you’re part of our community. Together, we’re turning awkward silences into open conversations, one shirt, one sticker, and one coffee mug at a time.